What Is a Graphic Designer?
A graphic designer is a visual communicator who creates concepts by hand or by using specialized graphic design software, to communicate ideas to inspire, inform, or captivate customers through both physical and digital art forms including images, words, or graphics.
What Do Graphic Designers Do?
Graphic Designers develop overall layout and production design for applications, such as advertisements, brochures, magazines, and reports.
Graphic designers create images and layouts for some of the following:
- Company brand identity (logos, typography, and color palettes)
- User interface on apps and websites
- Book, magazines, newspapers, and other publications
- Product packaging
- Advertisements and commercials
- Signage for stores and event spaces
- Video games
Additionally, the graphic design creates useful, meaningful, and functional visuals using different meanings of technology. The work depends largely on a company’s or a customer’s demands, but general designer responsibilities may include: developing visual assets to support marketing strategies, designing a graphic overlay for social media posts, and redesigning photos for digital signage.
Skill Needed to Become a Graphic Designer
- Creative and Developed mindset are the most important skills needed.
- Unique ideas are significant for their work.
- Communication skills are the heart of a graphic designer’s work.
- Graphic designers are strategic thinkers - they have to consider how certain design elements work together. It involves conducting market research, brainstorming, thumbnailing, and evaluating designs.
- Good at problem solving because designers must solve problems of clients when they need something to be communicated, and the right design
- Working on multiple projects at the same time, graphic designers should be able to balance workloads and prioritize projects.
Where Do Graphic Designers Work
Graphic designers generally work in a studio where they can access drafting tables, computers, and software. Since graphic designers can work in many settings, their tasks may vary. They might work in-house at a company or agency, or at home as a freelancer:
- Working as an in-house graphic designer
Working in-house means that you are employed with an established organization and your work revolves around a single brand or a single group of related brands. Graphic designers in these kinds of roles tend to be generalists. They possess a broad range of general design skills so that they are able to meet all the creative needs of the company.
- Working as an agency graphic designer
Agency graphic designers are hired by outside clients to produce creative work. In this environment, designers typically work with an assortment of brands. Assignments tend to be short-term, project-based, and limited to a specific campaign.
- Working as a freelance graphic designer
Freelance graphic designers are responsible for more than just graphic design, they are responsible for every aspect of their business, from marketing and client relations to bookkeeping and invoicing. The role calls for considerable self-discipline and dedication.
How to Become a Graphic Designer
Many graphic designers have a bachelor’s degree in graphic design or a related field. Some of them have joined short courses or professional courses in the graphic design field. Holding a certificate or a degree in this field not only helps you build foundation skills for a career, but also gives you chances to begin building a portfolio of work to show potential employers.